Even a 63 year old can do good deeds. Jennifer H. It will be a perfect "Message of the Day" for our daily Character Education meeting. I know im not that old but it's somthing that I know I can do and I can overcome the bad in life and make the world a better place.
This one was my favorite one I love this commercial! Also, the guy is cute. Its funny how they assumed that he was stealing but he was actually returning the purse to her. Ariane from Ft. Great commercial. The police offering the young man a donut is a nice touch that always makes me laugh. Eugene S. I love all these videos, but this one is one of my favorites. LaWanda F. Almost made me cry!!!! Everyone placed us a hooligans yet all we did was care Society really needs a new view.
Its very powerful. I am sharing this website with all my friends. Bryan M. We need more commercials like this with a positive message that kids can relate too. Good song, good production on the commercial and an excellent message!! A job well done on this commercial! Please, keep them coming! Perfect for my project :. S asks us to write down the message that we think is what the video is really saying but more of an expanded message like this one:"If you do something kind or honest for somebody you might not always get rewarded physically but you will almost always get rewarded emotionally because if you r kind 2 someine else it makes them and you happy".
It's good to know so many others love it too. For example, this one doesn't say "don't stereotype" for everybody. It says you specifically be honest. Jerry D. I have a 16, 19 and 22 year old son who are all individuals, not straigt A students, have long hair, short hair tattoos and piercings Tali T.
But what on earth is the young guy's name?? He's mad gorgeous haha. Vic M. We thought that he looked kind of creepy and he was going to take the purse.
The police thought maybe he was stealing too. But actually, he really was a good guy. The boy went running through alleys and around blocks to get it back to her. The lady, the police and I all learned a lesson! In a world where most commercials are just to sell things its nice to see ones like this that are trying to help the world.
It brightens my day every time I see it. I hope they keep up the good work. Keep up the good work! We should all know not to judge based on appearance and the second message: that we should laud others when we see them do the right thing. Everyone always asumes teenagers do the wrong thing!! And the kid looks like Eli from Degrassi!
My husband and I used to work with a youth group in which some of the kids looked like the kid in this commercial. Which to some people means they "looked like they would steal the purse". However, like the kid on this commercial, I feel that in their heart they would know what is right and return the purse.
I tend to wear a lot of black-- not because I'm depressed but because that's what I like. I've been called Emo and other labels, all of which sound negative. Hopefully, this commercial will make people think twice about stereotyping. I think it gives great message to our youth especially.
It has all it needs to get its message out there Don't pre-judge them. Give them credit for a job well done. It's not always easy for them in this world we, as adults, have set up for them. I know a lot of kids who would've stolen the purse. They should watch this video, then maybe they could learn. The young boy looks just like my brother that passed away 10 days before his 20th birthday and that was some thing he would have done!
He was always thinking of others. Thank you for honoring his spirit and others like him! I thought the boy wanted to take the purse. Very positive message for everyone. I love this because it speaks mega-volumes about integrity and values! Thank you for this much needed message! Went to the values. I LOVE this!! Im in love with that cute guy too! MurphtheSurf from St. Louis Mo. The Lady is gracious and grateful.
The Cops don't jump to conclusions. The Kid is Mr. Good Deed. I love the bit where the cops recognize the kids action by inviting him into their club Everytime this PSA comes on, I stop and watch it.
Jerrel G. I stop what I am doing whenever this spot comes on! It starts with me and you. Selena from Michigan AUGUST 23, Out of all the Pass it On commercials this one is my favorite, not only is the boy SUPER cute but it shows the world that they shouldn't think of teenagers or people who wear all the back clothes and have chains hanging on their belt loops as bad people.
Everyone passes judgment because of what people look like when really we have to look at what is in the inside of a person. Plus, the song. I've loved this song for a long time and I've always had an image in my head that we should play this song on every TV and radio in the world to tell people that we need the stop the way we live.
It may not be showing all over the world just yet, but it's a great way to start! It would help our wounded world. Though, I doubt the kid is really as he is portrayed in the commercial meaning the dark clothes ect A lot of people these days consider people like me who wears black chains and has lots of facial piercings bad people.
They stray away when we pass by, they give us looks of utter disgust it's so annoying that they judge a book by its cover! I have a very kind heart despite my looks. Justa14YearOldGirl from the U. People always just assume that we're bad news I hope this helps change that.
Hearing this song with this video made me cry and feel so happy. It means a lot to me. I give major Kudos to the people responsible for this. It made me change my ways. I love this video! I think this can teach all of us humans a very valuable lesson. This will inspire young people to be honest in every way in life. Especially the "Nice move kid. This is so touching! This is something the world needs to see. Thank you for putting this on TV. Cute and adorable guy! People look at me funny when I'm in school because I prefer to dress from head to toe in black often, even when its "hot" out.
Haha, then they judge me because of what they see on the outside. I love this because it shows people that you honestly can't judge a book by its cover.
Anybody know who the actor is? I learned that I shouldn't judge people because of the way they dress and now I have some new friends that I never thought I would have. It's amazing what you can get from a commercial That is honesty. It shows not only honesty, but not to assume the worst about people who dress differently and are unique because they just might suprise you. I enjoyed the video and the message s that it gave.
Furthermore, the dude is mad gorgeous :. I just wish I knew him! A very good and powerful commercial. The humor at the end with the doughnut was cute. Especially because I know tons of guys who look just like this kid.
They're all great guys, but everyone just assumes because of the way they dress or the music they listen to, they're automatically bad people. But this kid totally changes that opinion for tons of people. And he's pretty cute too Denise R from Ewa Beac,. People tend to judge them harshly because of their style, which is a shame, if they only knew them as the people they are things would be so much better.
This was a great video-the kid is very handsome-I for one love the style even if I am too old to be EMO. The other posts from the girls are pretty fun to read, turns out lots of girls think EMO boys are hot, thanks for making this video the way that you did, I think this will really reach out to the EMO kids.
The boy is very cute also.. Lol anyway I love it. Daniel Nelson from Cypress MAY 28, I wish the world was like this, it would make the world a much better place to live. I had that opportunity the other day to return a drivers license and I'm so glad I returned it, it made me feel good inside, and it helped the person a lot.
We should all help each other out, we're all humans! Christa from Pennsylvania MAY 26, I really enjoy all of the values commercials, but this is definitely one of my favorites. I always stop to watch it, when I hear it come on TV. Thanks so much to those involved for such a wonderful job. We really do teach by example and you never know when someone's watching you from afar, so let your actions be good and speak for themselves.
If only people were actually like this in real life. Not to mention this kid is adorable! I watch this commercial every day, and it just keeps getting better! The guy reminds me of Munro Chambers character on Degrassi too. But seriously I wish I met a guy that was this nice in real life.
Gabi V. MAY 3, I just love this commercial. The music, the young boy, the cops, everything. As someone else said, the woman should at the least have given the kid a hug. Cop and donuts This commercial truly brings a small lump to my throat.
When I hear the music come on, I stop whatever I'm doing so I can watch it. I watch it almost everyday and the boy is awesomely HOT! He looks a little bit like Nick Jonas but way cuter!
It teaches an important lesson about honesty and the boy is way hot! Keep making commercials like this! Cody H. I hope this sends a message to people that if this ever happens, they will do same as the kid in the video did :.
It's really great! It inspires kids to do the right thing! Being a kid myself that's good! I hope someone puts the kid in movies or something:. Grace C. Then the world wouldn't be so hopeless. I watch it almost every day! I love the song it's called, "Where is the Love". And I also love the song that plays. Finally figured out what song it was! And, yes, like many other comments on this page, who is the boy?
I just want to know. But anyway, absolutely love this commercial, as well as the others. Keep it up! I love them! I am a former corrections officer and my trust in people has definitely diminished. This helps rebuild my trust in the human race. Barbara S. I try to catch this whenever it comes on.
It is my favorite commercial. I video taped it and watch it every day, all day long. Plus the boy is super cute and it teaches me to make the right choices. There was no reason to assume that he was a bad person because of his attire and that was very honest and nice to do that because somebody could have stolen that lady's purse but he did the honest thing.
Wonderful message about honesty, kindness, not judging a book by its cover, making the extra effort for a stranger and helping to make our community a better place to live. This is what our volunteer mentors "Bigs" instill in our kids "Littles".
In My Opinion. This is my favorite song and I love it. That boy is cute too! It is now my favorite video because it shows that you can't judge a book by its cover!!! Amazing stuff! Let's continue to lift the world!
Jimmy Dee from Amite, La. I'm so happy!!! Very touching and inspiring commercial! Sara keith from Morristown N. It makes you feel that there is hope for this world to see a honest young man doing the right thing.
This young man may dress and look different but he shows great integrity. Good for you. This new commercial is as wonderful as all the other ones your organization has produced. Thank you for providing such positive messages for all to see and hopefully to emulate. I also love receiving the "Quote of the Day" to inspire and uplift me every morning! Keep 'em coming! I am in 6th grade and every night when I'm watching the "Nanny",this commercial comes on and I love it. I am in chorus at school and I recommended this song for our Peace Concert.
It touched my heart. You people are really making a change in our world We need Moore people like you. Kathy J. They are like the Hallmark commercials, I can't leave the room while they are on. Keep up the good work. Love it! HOwever the woman and the police would have acknowledged the young man by saying, "I see your honesty and helpfulness by returning the purse.
Amy S. And I like the fact you are showing blacks and whites getting along, as well as what seems to be a "punk" kid doing something value oriented. Great message. Good to see police portrayed in a positive light as well. Nice job. Very inspiring! It shows that we all have a choice in everything we encounter.
You can choose to do the right thing or the wrong thing. Also it shows that we should not judge people by their appearances. You show the good in him and he will strive to prove you right. Someone once told me when I was 20 years old instead of looking for the bad in other people look for the good in yourself.
I have tried to live my life by those words. I believe every kid in school should view this video. What an inspiration that would be.
Thank You sooooo much! Gets my attention every time I see it. S "Emo" Kid very ccute!! Hannah S. It is called Where Is The Love? I also like the song. I would also like to know who sings it. I would love to hear the whole thing. The boy that is in the commercial reminds me of the kids that I see at school everyday. I was wondering, is the music and lyrics part of a song Cheers, Drew. That was true thoughtfulness,and integrity on his part. An employee caught cheating on expenses is quietly let go.
Customers who are always cutting corners on payments are, if practicable, dropped. No fuss, no muss. Our interviewees also seemed remarkably willing to forget injuries and to repair broken relationships. A supplier is dropped, an employee or sales rep is let go. Then months or years later the parties try again, invoking some real or imaginary change of circumstances or heart.
What about the supposed benefits of retaliation? Game theorists argue that retaliation sends a signal that you are not to be toyed with. This signal, we believe, has some value when harm is suffered outside a trusting relationship: in cases of patent infringement or software piracy, for example. But when a close trusting relationship exists, as it does, say, with an employee, the inevitable ambiguity about who was at fault often distorts the signal retaliation sends. Without convincing proof of one-sided fault, the retaliator may get a reputation for vindictiveness and scare even honorable men and women away from establishing close relationships.
Even the cathartic satisfaction of getting even seems limited. We would be guilty of gross exaggeration if we claimed that honesty has no value or that treachery is never punished.
Trustworthy behavior does provide protection against the loss of power and against invisible sniping. But these protections are intangible, and their dollars-and-cents value does not make a compelling case for trustworthiness. A good track record can protect against the loss of power. Long-suppressed memories of past abuses may then come to the fore, past victims may gang up to get you. A deal maker cited the fate of an investment bank that was once the only source of financing for certain kinds of transactions.
The industry knew that this is what you had to expect; our people had no choice. Now that the bank has run into legal problems and there are other sources of funds, people are flocking elsewhere. At the first opportunity to desert, people did—and with a certain amount of glee.
They are getting no goodwill benefit from their client base because when they were holding all the cards they screwed everybody. There are parabola curves in all businesses, and people still supported me, even though we had a low, because they believed in me.
Trustworthiness may also provide immediate protection against invisible sniping. If a client tries to jerk me around, I mark up my fees.
On occasion, sniping can threaten the power it rebels against. The high-handedness of department stores, for example, has created a new class of competitors, the deep discounter of designer apparel.
At the same time, the manufacturers have learned that we treat them right. We scrupulously keep our promises. Anyone can set up an outlet. What really matters is the trust of the suppliers. Neither of these benefits can be factored easily into a rational business analysis of whether to lie or keep a promise. Sniping is invisible; the sniper will only take shots that you cannot measure or see. How could you possibly quantify the financial repercussions when suppliers you have abused refuse your telephone orders or ship hot items to your competitors first?
Assessing the value of protection against the loss of power is even more incalculable. It is almost as difficult to anticipate the nature of divine retribution as it is to assess the possibility that at some unknown time in the future your fortunes may turn, whereupon others may seek to cause you some unspecified harm. The net present values, at any reasonable discount rate, must work against honoring obligations. Given all this, we might expect breaches of trust to be rampant. In fact, although most businesspeople are not so principled as to boycott powerful trust breakers, they do try to keep their own word most of the time.
Even allowing for convenient forgetfulness, we cannot help being swayed by comments like this:. I think that when I was young and naive about many things, I may have been underpaid for what my work was, but that was a learning experience.
But if I charge my customers the list price, they will do the right thing by me when there is a glut. Just as those who trust find reasons for the risks they want to run, those who are called on to keep a difficult promise cast around for justification even when the hard numbers point the other way. But why has it taken root? Why do business men and women want to believe that trustworthiness pays, disregarding considerable evidence to the contrary? The answer lies firmly in the realm of social and moral behavior, not in finance.
The businesspeople we interviewed set great store on the regard of their family, friends, and the community at large. They valued their reputations, not for some nebulous financial gain but because they took pride in their good names.
Even more important, since outsiders cannot easily judge trustworthiness, businesspeople seem guided by their inner voices, by their consciences. When we cited examples to our interviewees in which treachery had apparently paid, we heard responses like:.
They may be rich in dollars and very poor in their own sense of values and what life is about. I cannot judge anybody by the dollars; I judge them by their deeds and how they react.
All the other success we have had is secondary. The importance of moral and social motives in business cannot be overemphasized. A selective memory, a careful screening of the facts may help sustain the fiction of profitable virtue, but the fundamental basis of trust is moral. We keep promises because we believe it is right to do so, not because it is good business. Cynics may dismiss the sentiments we heard as posturing, and it is true that performance often falls short of aspiration.
But we can find no other way than conscience to explain why trust is the basis for so many relationships. At first, these findings distressed us. On further reflection, however, we concluded that this system was fine, both from a moral and a material point of view.
The moral advantages are simple. Concepts of trust and, more broadly, of virtue would be empty if bad faith and wickedness were not financially rewarding.
If wealth naturally followed straight dealing, we would only need to speak about conflicts between the long term and the short, stupidity and wisdom, high discount rates and low.
It is the very absence of predictable financial reward that makes honesty a moral quality we hold dear. Trust based on morality rather than self-interest also provides a great economic benefit. Consider the alternative, where trust is maintained by fear. A world in which the untrustworthy face certain retribution is a small world where every one knows and keeps a close eye on! A village, really, deeply suspicious not only of commodities brokers but also of all strangers, immigrants, and innovators.
No shades or ambiguities exist here. They do not take chances on schemes that might fail through the tangled strands of bad faith, incompetence, overoptimism, or plain bad luck. A dark pessimism pervades this world. Opportunities look scarce and setbacks final. In this world, there are no second chances either.
A convicted felon like Thomas Watson, Sr. A Federal Express would never again be extended credit after an early default on its loan agreements. The rules are clear: an eye for an eye and a tooth for a tooth.
Kill or be killed. Little, closed, tit-for-tat worlds do exist. Trust is self-reinforcing because punishment for broken promises is swift—in price-fixing rings, loan-sharking operations, legislative log rolling, and the mutually assured destruction of nuclear deterrence. Exceed your quota and suffer a price war. At best such a world is stable and predictable. In outcome, if not intent, moral standards are high, since no one enters into relationships of convenience with the untrustworthy.
On the other hand, such a world resists all change, new ideas, and innovations. It is utterly inimical to entrepreneurship. Fortunately, the larger world in which we live is less rigid. It is populated with trusting optimists who readily do business with strangers and innovators. People are allowed to move from Maine to Montana or from plastics to baked goods without a lot of whys and wherefores. Projects that require the integrity and ability of a large team and are subject to many market and technological risks can nonetheless attract enthusiastic support.
Optimists focus more on the pot of gold at the end of the rainbow than on their ability to find and punish the guilty in case a failure occurs. Our tolerance for broken promises encourages risk taking. Tolerance also allows resources to move out of enterprises that have outlived their functions.
When the buggy whip manufacturer is forced out of business, we understand that some promises will have to be broken—promises that perhaps ought not to have been made. Even unreconstructed scoundrels are tolerated in our world as long as they have something else to offer.
The genius inventors, the visionary organizers, and the intrepid pioneers are not cast away merely because they cannot be trusted on all dimensions. And this, perhaps unprincipled, tolerance facilitates a dynamic entrepreneurial economy. Fortunately, we have created something that is neither Beirut nor Bucharest. Like a kaleidoscope, we have order and change. We make beautiful, well-fitting relationships that we break and reform at every turn.
We should remember, however, that this third way works only as long as most of us live by an honorable moral compass. And, indeed, we all know of organizations, industries, and even whole societies in which trust has given way either to a destructive free-for-all or to inflexible rules and bureaucracy. Only our individual wills, our determination to do what is right, whether or not it is profitable, save us from choosing between chaos and stagnation. Reprinted with permission.
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