Why is metlifes logo snoopy

But I still feel like Charlie Brown after Lucy yanks the football away from him as he's about to kick it. MetLife is dumping Snoopy and other Peanuts characters from its ads.

What do you think of the move? We're no longer maintaining this page. CNNMoney Sponsors. Together, they formed the letter "M" for MetLife. Diffen did not respond in time for publication. Christopher Lehmann, managing director at Landor, a San Francisco-based branding identity and design agency, calls the occurrence a "regrettable coincidence. The company was founded on March 24, In , MetLife adopted Snoopy and other Peanuts characters as their spokestoons, having them appear in promotional materials, sales literature, premium items and commercials.

For many years, Snoopy featured prominently on the MetLife blimp. In , MetLife signed a contract allowing them to continue using Peanuts for advertising.

In , MetLife signed an international agreement with Peanuts Worldwide. This agreement, in combination with their North American contract, gave MetLife exclusive worldwide rights in the financial services category to use the Peanuts characters. The North American and international markets contracts were set to expire in ; but the characters were retained until , when MetLife decided to retire the Peanuts characters as part of a general branding overhaul.

MetLife was spinning off their consumer oriented services to another company to instead focus on providing products and services for other businesses, and it was apparently decided that the Peanuts license no longer served a purpose for their marketing. Peanuts Wiki Explore.

But the logo is just the central cog in an all-encompassing "design system" that also includes a new color palette and strategies for typography, photography and illustration, said Howard Pyle, SVP for customer experience and design at MetLife. In practice, this means different kinds of MetLife messaging will feel very different from each other. Finance will feature a unified set of design choices and fonts, while ads meant to evoke empathy, for example, will use another.

In the s, Peanuts brought a friendly face to the insurance company. But customers today are looking for something more grown up.